PULLED FROMTHE LEDGER.

The account came in burning: 32.12% ACoS against $14,000.98 of monthly ad spend. The brief was blunt, make the spend make sense within thirty days without losing the sales line.

We rebuilt the campaign architecture, isolated research from scaling, cut the wasted spend with aggressive negatives, and moved bids on the search term report weekly.

• ACOS32.12 → 20.84
• AD SPEND$14,000 → $5,683 (−60%)
• SALES HELD$27K
• PURCHASES1,382

FULL FILE ON LIVE SITE ↗

The goal was aggressive: scale the sales volume while holding a strict profitability floor. High-converting traffic only, nothing wasted on vanity impressions.

Long-tail exact match carried the weight, dynamic bids held visibility where it converted, and every click bought was a click that had already proven it could sell.

• ACOS12.70%
• TOTAL SALES$56,228
• CLICKS BOUGHT25,557
• AD SPEND$7,142

FULL FILE ON LIVE SITE ↗